
C. Todd & Co. are a long established solicitor and required a new brand identity.
Because the client had concerns that a too modern approach may alienate long standing clients, we chose a more simple and elegant design.
The identity evolved from the ampersand and it's relationship with the word 'co'. The bottom-right flick of the ampersand was exaggerated to look as if it were supporting the co. in much the same way as a good accountant would support his client.
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